The Data Behind the Design

Driving Growth and Impact through Creative Leadership at Purple

Increased Conversion Rates: Led a website redesign that resulted in a 21% increase in online conversion rates, enhancing the customer journey and driving higher sales.
Revenue Growth: Contributed to revenue growth surpassing $250 million through impactful branding, creative campaigns, and high-end commercial shoots.
Elevated Brand Recognition: Spearheaded the launch of a new brand identity, boosting customer engagement and solidifying Purple's position as an industry leader.
Data-Driven Design Impact: Demonstrated how design innovation and strategic creative leadership directly aligned with business objectives, delivering measurable success.

Data-Driven Design Success at Bluehost | Wordpress

Improved Task Completion: Redesigned key workflows to simplify user onboarding, resulting in a 30% increase in task completion rates.
Increased Conversion Rates: Implemented usability improvements and customer-centric design changes, contributing to a 15% boost in product purchase conversions.
Enhanced Customer Retention: Leveraged user research and design insights to improve the dashboard experience, leading to a 10% increase in retention metrics.
Scalable Design Systems: Built and implemented a scalable design system that streamlined cross-team collaboration, reducing design delivery time by 20%.
Cross-Functional Alignment: Championed metrics-driven storytelling during design reviews, improving stakeholder buy-in and aligning projects with business KPIs.

Proven Leadership Approach

EXPERIENCE

I have over 20 years of experience in product and design leadership across SaaS and e-commerce, leading diverse teams and driving impactful, user-centered strategies.

Key Highlights:

Built and developed high-performing, cross-functional teams.
Scaled startups and guided companies through rapid growth.
Crafted and executed strategies centered on user needs and business success.
Fostered collaboration across design, engineering, and marketing to achieve results.

PHILOSOPHY

My design leadership philosophy empowers teams to blend creativity with data-driven insights, keeping innovation and user-centered design at the core of every decision.

Key Highlights:

Cultivate a collaborative, trust-driven culture that values open communication.
Champion continuous learning and cross-functional alignment.
Prioritize innovation and user-centered design in strategy and execution.
Emphasize both flawless delivery and leadership development within teams.

METHODS TO DRIVING IMPACTFUL CREATIVITY

Workshop Mastery
Trained by industry leaders like IDEO and AJ&Smart, I bring advanced facilitation techniques to every session, ensuring impactful outcomes and engaging experiences.

Data-Driven Strategy
Proficient in A/B testing, behavior tracking, and deep analytics, I use data to inform decisions and drive measurable results.

Design Methodologies
Expert in Metrics Mapping, Risk Matrices, Journey Mapping, and Design Thinking, with a strong emphasis on Persona Building, Storytelling, and Jobs-to-be-Done (JTBD) Mapping.

Collaborative Leadership
Leveraging diverse perspectives to foster innovation, I create cross-disciplinary solutions that drive alignment and deliver exceptional results.

Evaluation Highlights

J.J. is passionate and creative improving processes that enhance team alignment and drive velocity for the user and business needs.

J.J. empowers authenticity in her teams and fosters healthy work environments resulting in 0% designer churn over 3 years.

J.J. elevates her design teams by focusing on metrics mastery, team development, and cross-functional collaboration.

J.J.'s ability to balance data-driven insights with intuition and creativity ensures innovative solutions are impactful.

J.J. champions initiatives that bring designers closer to data goals, empowering them to make knowledgable decisions.

J.J. is a strong advocate for women in technology launching LeanIn Circles and leading workshops for SheTech .

Drive business impact

The Data Behind the Design

Driving Growth and Impact through Creative Leadership at Purple

Data-Driven Design Success at Bluehost | Wordpress

Proven Leadership Approach

EXPERIENCE

PHILOSOPHY

METHODS TO DRIVING IMPACTFUL CREATIVITY

Evaluation Highlights

A peak at the pixels

Drive business impact

The Data Behind the Design

Driving Growth and Impact through Creative Leadership at Purple

Data-Driven Design Success at Bluehost | Wordpress

Proven Leadership Approach

EXPERIENCE

PHILOSOPHY

METHODS TO DRIVING IMPACTFUL CREATIVITY

Evaluation Highlights

A peak at the pixels

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