Welcome to the rabbit hole!

Empowering people to perform and grow.

My teams don’t churn! Why? Because I cultivate a culture that values individual strengths and strategically align skillsets for optimal outcomes. I empower leaders to make confident decisions and am a strong advocate for career growth and opportunities. 

Bringing together talents to drive unified success.

I've led successful design teams of up to 25 professionals across various disciplines, including product design, research, content design, illustration, graphic and web design, industrial design, videography, photography, and animation.

From vision to results—bridging the gap.

I bring a focus to connecting business strategies to impactful customer-centric results by collaborating with product management and data teams to create metrics mapping visuals that provide clarity and highlight potential gaps in strategy and execution. 

Influencing culture and operations for lasting impact.

I influence organizational practices by leading initiatives like the Customer Advocacy Guild, building career ladders, shaping recruiting standards, driving Design Summits and intentional projects, and leading workshops to align stakeholders.

Guiding efficient practices for maximum results

With extensive experience, I bring a wealth of tools and methodologies to the teams I work with, helping them build confidence in making informed decisions. Examples include workshops, opportunity trees, risk-confidence matrices, JTBD diagramming, and journey mapping, among others.

Delivering solutions that drive measurable success.

I collaborate cross-functionally to gather insights, align teams, and identify key priorities. By leveraging data-driven approaches, combined with creative problem-solving, I guide teams in implementing practical solutions that not only address immediate needs but also drive long-term impact.